Writing Posts That Actually Rank
A short checklist for writing blog posts that target real search intent instead of guessing.
Abhishek
Full-Stack & AI Product Engineer
Most posts fail before they're written — the topic itself has no search demand, or it's too broad to rank against established sites.
A quick pre-writing checklist
- One primary keyword, one clear intent. Is the searcher trying to learn, compare, or buy? Write for that intent specifically.
- Answer the question in the first 100 words. Don't bury the answer — Google and readers both reward directness.
- Use real subheadings. Each
##should be something a person would actually search for on its own. - Internal-link to your other posts once you have more than a handful — it keeps readers on-site and helps Google understand your site's topic clusters.
Where AdSense and the newsletter fit in
Every post page in this template already has:
- One in-article ad slot (
<AdSlot placement="inline" />) placed after the second paragraph, where it doesn't interrupt the hook. - A newsletter capture block at the end of the post, once the reader has gotten value and is more likely to convert.
You don't need to touch either — just keep writing posts, and both monetization surfaces are already wired in.
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